MonBe — One Page Executive Summary

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Problem

Parents constantly wonder – "Is my baby eating enough?" Existing solutions are often intrusive, inaccurate, or disrupt bonding.

The younger generation of parents expects digital, data-driven tools that fit naturally into their tech-enabled lives and provide real, objective insights into their baby's wellbeing.

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Solution

A passive breast-mounted multi-sensor sticker with NFC sync. Detects sucking - swallowing - breathing - suction - temperature and bioimpedance signals from the mother's breast, translating them into clear AI insights. No camera - no wires - no radiation.

Market

Breastfeeding accessories: $2.31B today - projected $4.20B by 2033. 120M births annually worldwide - about 90% of mothers in Western markets initiate breastfeeding.

Expanding into FemTech and BabyTech with the same multi-sensor platform, enabling future extensions into sleep, nutrition, and early development using the same core hardware.

$2.31B

Market Today

$4.20B

2033 Projection

120M

Annual Births

90%

Western Initiation

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Technology

Sensors: microphone - vibration - pressure - temperature - bioimpedance.

Reusable smart core + disposable patch with smart AI-powered technology that interprets multi-sensor data to deliver real-time feeding insights.

Post-session NFC transfer. Provisional patent filed Aug 2025.

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Traction

MonBe Inc. officially incorporated in the U.S. Full concept architecture complete. Provisional IP submitted Aug 2025. Mother validation in progress – interviews and survey underway. Hardware design in progress.

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Go-To-Market

1

Consumer wellness DTC, Israel soft launch
2

Global direct-to-consumer rollout (US + EU)

Through e-commerce, influencers, and retail partnerships
3

Healthcare integration

With lactation consultants, pediatric clinics, and hospitals
4

Enterprise & insurance partnerships

For reimbursement and large-scale distribution
5

FemTech and BabyTech expansion

Sleep - nutrition - baby development using the same core hardware, increasing the market size to over $8B

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Business Model

Razor and blade with software. Hardware starter kit $150-250. Reusable core $50-100. Recurring daily patches $30-50 per month. App tiers $5-15 per month. Rental option: monthly payment for hardware access. Clinic licensing for MonBe Care. Target 60-70% gross margin. CAC $50-75. LTV $400-600.

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Team

Eitan Halfon

Founder & CEO

BSc in Electrical & Computer Engineering and MSc in Global Financial Economics. Experienced hardware and software engineer with strong management and product leadership skills. Deep expertise in analog, digital, and embedded systems, with a proven track record in multidisciplinary product development and execution.

Our Mission Alignment

Breastfeeding is the most natural and precisely tailored nourishment for infants — a living, adaptive system rich in antibodies, hormones, and proteins that nurture the baby's growth, immunity, and emotional connection with the mother.

MonBe is committed to supporting this critical foundation of life by helping more families sustain breastfeeding with confidence. We aim to bring confidence and calm to every parent in the world through the insight and light that MonBe delivers — See your baby feed.

Funding Ask

Raising $600K pre-seed to complete MVP - run pilots with 20-50 mothers - refine AI - prepare DTC launch.

Use of funds: R&D and team 83% - regulatory and IP 17%.

$600K

Pre-Seed Round

83%

R&D + Team

17%

Regulatory & IP

20-50

Pilot Mothers

MonBe One-Pager