"See your baby feed."
Parents lack objective milk-intake data; anxiety drives early cessation. Mature, low-cost sensors + on-device AI now enable consumer-grade accuracy without disrupting nursing.
$2.31B global market; directly addressable ~$100–200M in early tech-adopter segment; expected 12–15% CAGR.
Non-disruptive, breast-mounted multi-sensor patch; RF-silent during feeds (post-session NFC); favorable patent landscape.
Founder-led with deep HW/embedded experience; rapid consumer entry, followed by clinical reporting and international expansion.
Hardware kit + recurring patches + software subscription; target CAC $50–75; LTV $400–600; 60–70% blended gross margins.
Breastfeeding is the gold standard, yet 80–90% of mothers rely on indirect cues to gauge intake. 35–44% stop early due to perceived insufficiency.
MonBe is a gentle, smart, breast-mounted sticker that listens to sucking, swallowing, and breathing to deliver real-time feeding insights—without disrupting nursing.
Acoustic microphone, micro-vibration (jaw), temperature (let-down), 4-electrode bioimpedance, pressure (suction).
Clinical accuracy target: ±5% (final product).
1) Apply patch (30s) 2) Feed naturally 3) Tap phone to sync (<3s) 4) View AI insights.
US: ~3.3M mothers initiate annually; EU/IL initiation 80–95%.
M1–6 MVP • M7–10 50+ mother pilots • M11–16 launch prep • M17–20 DTC launch
Reusable core $50–100 • Daily patches $30–50/mo • Software $5–15/mo • Clinic licensing
CAC $50–75 • LTV $400–600 • 60–70% gross margins • Reimbursement path
Phase 1 Israel • Phase 2 US DTC • Phase 3 EU • Phase 4 Healthcare
ECE background; hardware, embedded, IoT; product leadership; military officer; SolarEdge alum.
Clinical advisor (IBCLC) • FDA regulatory advisor • Med device manufacturer
Hiring: HW & SW Eng (Q4'25), Product & Mfg (Q1'26), Clinical & Marketing (Q2'26)
Pre‑Seed $600K — R&D+Team $500K (83%), Reg+IP $100K (17%)
Seed $3–5M — R&D $1.5M (50%), Reg $0.5M (17%), Team $1M (33%)
Break-even ~Month 30 • GM 60–70% • Peak burn ~$200K/mo • 24+ months runway
Make MonBe the universal standard for breastfeeding support. Empower every parent with clarity, reduce premature cessation, and improve infant outcomes globally.
Why Now: Disposable device adoption, digital health acceleration, maternal health focus, matured sensors & AI.
Email: hello@monbecare.com
Investors: investors@monbecare.com
Phone: +972-52-4042-798
More: home, story, and pitch at monbecare.com