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"See your baby feed."
A passive smart sticker that turns breastfeeding uncertainty into clarity - naturally and non-invasively.
Parents lack objective milk-intake data; anxiety drives early cessation. Mature, low-cost sensors + on-device AI now enable consumer-grade accuracy without disrupting nursing.
Breastfeeding accessories: $2.31B today, projected $4.20B by 2033; 120M births annually with ~90% initiation in Western markets.
Non-disruptive, breast-mounted multi-sensor patch; RF-silent during feeds (post-session NFC); favorable patent landscape.
Founder-led with deep HW/embedded experience; rapid consumer entry, followed by clinical reporting and international expansion.
Hardware kit + recurring patches + software subscription + rental option (monthly payment); target CAC $50–75; LTV $400–600; 60–70% blended gross margins.
Parents constantly wonder – "Is my baby eating enough?" Existing solutions are often intrusive, inaccurate, or disrupt bonding.
The younger generation of parents expects digital, data-driven tools that fit naturally into their tech-enabled lives and provide real, objective insights into their baby's wellbeing.
A passive breast-mounted multi-sensor sticker with NFC sync.
Detects sucking - swallowing - breathing - suction - temperature and bioimpedance signals from the mother's breast, translating them into clear AI insights. No camera - no wires - no radiation.
Sensors: microphone - vibration - pressure - temperature - bioimpedance.
Reusable smart core + disposable patch with smart AI-powered technology that interprets multi-sensor data to deliver real-time feeding insights.
Post-session NFC transfer. Provisional patent filed Aug 2025.
Breastfeeding accessories: $2.31B today - projected $4.20B by 2033. 120M births annually worldwide - about 90% of mothers in Western markets initiate breastfeeding.
Expanding into FemTech and BabyTech with the same multi-sensor platform, enabling future extensions into sleep, nutrition, and early development using the same core hardware.
MonBe Inc. officially incorporated in the U.S. Full concept architecture complete. Provisional IP submitted Aug 2025. Mother validation in progress – interviews and survey underway. Hardware design in progress.
Razor and blade with software. Hardware starter kit $150-250. Reusable core $50-100. Recurring daily patches $30-50 per month. App tiers $5-15 per month. Rental option: monthly payment for hardware access. Clinic licensing for MonBe Care. Target 60-70% gross margin. CAC $50-75. LTV $400-600.
Phase 1 – Consumer wellness DTC, Israel soft launch.
Phase 2 – Global direct-to-consumer rollout (US + EU) through e-commerce, influencers, and retail partnerships.
Phase 3 – Healthcare integration with lactation consultants, pediatric clinics, and hospitals.
Phase 4 – Enterprise & insurance partnerships for reimbursement and large-scale distribution.
Phase 5 – Expansion of the MonBe ecosystem into FemTech and BabyTech verticals (sleep - nutrition - baby development) using the same core hardware, increasing the market size to over $8B.
BSc in Electrical & Computer Engineering and MSc in Global Financial Economics. Experienced hardware and software engineer with strong management and product leadership skills. Deep expertise in analog, digital, and embedded systems, with a proven track record in multidisciplinary product development and execution.
Raising $600K pre-seed to complete MVP - run pilots with 20-50 mothers - refine AI - prepare DTC launch.
Use of funds: R&D and team 83% - regulatory and IP 17%.
Breastfeeding is the most natural and precisely tailored nourishment for infants — a living, adaptive system rich in antibodies, hormones, and proteins that nurture the baby's growth, immunity, and emotional connection with the mother.
MonBe is committed to supporting this critical foundation of life by helping more families sustain breastfeeding with confidence. We aim to bring confidence and calm to every parent in the world through the insight and light that MonBe delivers — See your baby feed.
Eitan Halfon - Founder and CEO
eitan.h@monbecare.com
+972-524042798
www.monbecare.com